\u039c\u03b5\u03c4\u03ac \u03b1\u03c0\u03cc \u03c0\u03bf\u03bb\u03bb\u03ac \u03c7\u03c1\u03cc\u03bd\u03b9\u03b1 \u03c0\u03bf\u03c5 \u03c3\u03c5\u03b6\u03b7\u03c4\u03b5\u03af\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03b5\u03c6\u03b1\u03c1\u03bc\u03cc\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03b9\u03c3\u03bc\u03ad\u03bd\u03b1 \u03b7 \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ad\u03bd\u03b1\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7\u03c2 \u03be\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03af\u03bf\u03c5 \u03bd\u03b1 \u03b1\u03bd\u03bf\u03af\u03b3\u03b5\u03b9 \u03c4\u03bf \u03b4\u03c9\u03bc\u03ac\u03c4\u03b9\u03cc \u03c4\u03bf\u03c5 \u03bc\u03b5 \u03c4\u03bf \u03ba\u03b9\u03bd\u03b7\u03c4\u03cc \u03c4\u03bf\u03c5 \u03c4\u03b7\u03bb\u03ad\u03c6\u03c9\u03bd\u03bf \u03b1\u03bd\u03c4\u03af \u03bc\u03b5 \u03ba\u03ac\u03c1\u03c4\u03b1, \u03c4\u03b9 \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u03c0\u03c1\u03ac\u03be\u03b7;<\/p>\n
\u0391\u03c2 \u03b4\u03bf\u03cd\u03bc\u03b5 \u03c4\u03bf \u03b8\u03ad\u03bc\u03b1 \u03c1\u03b5\u03b1\u03bb\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac.<\/p>\n
\u039a\u03b1\u03c4’ \u03b1\u03c1\u03c7\u03ac\u03c2, \u03c5\u03c0\u03ac\u03c1\u03c7\u03bf\u03c5\u03bd \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03c0\u03bf\u03c5 \u03b4\u03b5\u03af\u03c7\u03bd\u03bf\u03c5\u03bd, \u03cc\u03c4\u03b9 \u03b1\u03ba\u03cc\u03bc\u03b1 \u03ba\u03b1\u03b9 \u03c3\u03ae\u03bc\u03b5\u03c1\u03b1 \u03b1\u03b3\u03bd\u03bf\u03bf\u03cd\u03bd \u03ae \u03b1\u03c0\u03bf\u03c1\u03c1\u03af\u03c0\u03c4\u03bf\u03c5\u03bd \u03b1\u03c5\u03c4\u03ae \u03c4\u03b7\u03bd \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 8 \u03c3\u03c4\u03bf\u03c5\u03c2 10 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03be\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03b9\u03b1\u03ba\u03ce\u03bd \u03b1\u03bb\u03c5\u03c3\u03af\u03b4\u03c9\u03bd \u03c0\u03bf\u03c5 \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03bf\u03c5\u03bd \u03b1\u03c0\u03bf\u03c3\u03c4\u03bf\u03bb\u03ae \u03ba\u03c9\u03b4\u03b9\u03ba\u03bf\u03cd \u03ba\u03b1\u03b9 \u03ac\u03bd\u03bf\u03b9\u03b3\u03bc\u03b1 \u03bc\u03b5 \u03ba\u03b9\u03bd\u03b7\u03c4\u03cc \u03c4\u03b7\u03bb\u03ad\u03c6\u03c9\u03bd\u03bf. \u0391\u03ba\u03cc\u03bc\u03b1, 7 \u03c3\u03c4\u03bf\u03c5\u03c2 10 \u03b1\u03c0\u03cc \u03b1\u03c5\u03c4\u03bf\u03cd\u03c2, \u03c0\u03bf\u03c5 \u03ad\u03c7\u03bf\u03c5\u03bd \u03ae\u03b4\u03b7 \u03b5\u03b3\u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03ae\u03c3\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03bd\u03c4\u03af\u03c3\u03c4\u03bf\u03b9\u03c7\u03b7 \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae \u2013 app \u03c3\u03c4\u03bf \u03ba\u03b9\u03bd\u03b7\u03c4\u03cc \u03c4\u03bf\u03c5\u03c2, \u03c0\u03c1\u03bf\u03c4\u03b9\u03bc\u03bf\u03cd\u03bd \u03c4\u03b9\u03c2 \u03ba\u03ac\u03c1\u03c4\u03b5\u03c2. \u0391\u03c5\u03c4\u03ac \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 2024-2025 \u03b1\u03c0\u03cc HotelTechReport & Skift Research. \u0395\u03af\u03bd\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c6\u03b1\u03bd\u03ad\u03c2, \u03c0\u03c9\u03c2 \u03bf\u03b9 \u03c5\u03c6\u03b9\u03c3\u03c4\u03ac\u03bc\u03b5\u03bd\u03b5\u03c2 \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ad\u03c2 \u2013 app \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u00ab\u03c6\u03b9\u03bb\u03b9\u03ba\u03ad\u03c2\u00bb \u03ae \u00ab\u03b1\u03be\u03b9\u03cc\u03c0\u03b9\u03c3\u03c4\u03b5\u03c2\u00bb \u03b3\u03b9\u03b1 \u03c4\u03bf\u03bd \u03b1\u03bd\u03c4\u03b9\u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03b5\u03c5\u03c4\u03b9\u03ba\u03cc \u03c4\u03b1\u03be\u03b9\u03b4\u03b9\u03ce\u03c4\u03b7.<\/p>\n
\u0391\u03bd \u03b1\u03c5\u03c4\u03cc \u03c3\u03c5\u03bc\u03b2\u03b1\u03af\u03bd\u03b5\u03b9 \u03bc\u03b5 \u03c4\u03b1 \u03be\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03af\u03b1 \u03c4\u03c9\u03bd \u03bc\u03b5\u03b3\u03ac\u03bb\u03c9\u03bd \u03b1\u03bb\u03c5\u03c3\u03af\u03b4\u03c9\u03bd, \u03c0\u03bf\u03c5 \u03ad\u03c7\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b3\u03b9\u03b1 \u03b5\u03c0\u03b5\u03bd\u03b4\u03cd\u03c3\u03b5\u03b9\u03c2 \u03c3\u03b5 \u03c4\u03ad\u03c4\u03bf\u03b9\u03bf\u03c5 \u03b5\u03af\u03b4\u03bf\u03c5\u03c2 \u03c5\u03c0\u03bf\u03b4\u03bf\u03bc\u03ad\u03c2, \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bc\u03b5 \u03bd\u03b1 \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03ac\u03bd\u03bf\u03c5\u03bc\u03b5 \u03c4\u03b9 \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03c4\u03b1 \u03bc\u03b5\u03bc\u03bf\u03bd\u03c9\u03bc\u03ad\u03bd\u03b1 \u03ae \u03bc\u03b9\u03ba\u03c1\u03ce\u03bd \u03b1\u03bb\u03c5\u03c3\u03af\u03b4\u03c9\u03bd \u03be\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03af\u03b1.<\/p>\n
\u039a\u03ac\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03bc\u03af\u03b1 \u03bc\u03b9\u03ba\u03c1\u03ae \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03c3\u03b5 \u03b4\u03cd\u03bf \u03be\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03af\u03b1 \u03c3\u03c4\u03b7\u03bd \u0395\u03bb\u03bb\u03ac\u03b4\u03b1, \u03b3\u03b9\u03b1 \u03c4\u03b1 \u03bf\u03c0\u03bf\u03af\u03b1 \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03b5\u03c4\u03b1\u03b9 \u03c0\u03c9\u03c2 \u03c0\u03b1\u03c1\u03ad\u03c7\u03bf\u03c5\u03bd \u03b1\u03c5\u03c4\u03ae \u03c4\u03b7\u03bd \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1, \u03b4\u03b9\u03b1\u03c0\u03af\u03c3\u03c4\u03c9\u03c3\u03b1 \u03c0\u03c9\u03c2 \u03c3\u03c4\u03bf \u03bc\u03b5\u03bd \u03ad\u03bd\u03b1 \u03c0\u03bf\u03c5 \u03b1\u03bd\u03ae\u03ba\u03b5\u03b9 \u03c3\u03b5 \u03bc\u03b5\u03b3\u03ac\u03bb\u03b7 \u03b4\u03b9\u03b5\u03b8\u03bd\u03ae \u03b1\u03bb\u03c5\u03c3\u03af\u03b4\u03b1 \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03c0\u03c1\u03ac\u03b3\u03bc\u03b1\u03c4\u03b9 \u03b1\u03c5\u03c4\u03ae \u03b7 \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c3\u03c5\u03bc\u03c0\u03bb\u03b7\u03c1\u03c9\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03bc\u03b5 \u03c4\u03b7\u03bd \u03c7\u03c1\u03ae\u03c3\u03b7 \u03ba\u03b1\u03c1\u03c4\u03ce\u03bd, \u03b1\u03bb\u03bb\u03ac \u03bc\u03cc\u03bd\u03bf \u03b3\u03b9\u03b1 \u03cc\u03c3\u03bf\u03c5\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03ad\u03c7\u03bf\u03c5\u03bd \u03ba\u03b1\u03c4\u03b5\u03b2\u03ac\u03c3\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae \u03b3\u03b9\u03b1 \u03c4\u03bf \u03c0\u03c1\u03cc\u03b3\u03c1\u03b1\u03bc\u03bc\u03b1 \u03c0\u03b9\u03c3\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u2013 loyalty \u03c3\u03c4\u03bf \u03ba\u03b9\u03bd\u03b7\u03c4\u03cc \u03c4\u03bf\u03c5\u03c2, \u03c3\u03c4\u03bf \u03b4\u03b5 \u03ac\u03bb\u03bb\u03bf \u03c0\u03bf\u03c5 \u03b1\u03bd\u03ae\u03ba\u03b5\u03b9 \u03c3\u03b5 \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ac \u03bc\u03b9\u03ba\u03c1\u03ae \u03c4\u03bf\u03c0\u03b9\u03ba\u03ae \u03b1\u03bb\u03c5\u03c3\u03af\u03b4\u03b1, \u03b1\u03c0\u03bb\u03ce\u03c2 \u03b4\u03b5\u03bd \u03b5\u03c6\u03b1\u03c1\u03bc\u03cc\u03b6\u03b5\u03c4\u03b1\u03b9, \u03ba\u03b1\u03b9 \u03b7 \u03b5\u03af\u03c3\u03bf\u03b4\u03bf\u03c2 \u03c3\u03c4\u03b1 \u03b4\u03c9\u03bc\u03ac\u03c4\u03b9\u03b1 \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03bc\u03cc\u03bd\u03bf \u03bc\u03b5 \u03c4\u03b9\u03c2 \u03ba\u03bb\u03b1\u03c3\u03b9\u03ba\u03ad\u03c2 \u03c0\u03bb\u03b1\u03c3\u03c4\u03b9\u03ba\u03ad\u03c2 \u03ba\u03ac\u03c1\u03c4\u03b5\u03c2. \u038c\u03c0\u03c9\u03c2 \u03b2\u03bb\u03ad\u03c0\u03bf\u03c5\u03bc\u03b5 \u03b1\u03c0\u03cc \u03b1\u03c5\u03c4\u03ac \u03c4\u03b1 \u03c0\u03bf\u03bb\u03cd \u03bb\u03af\u03b3\u03b1 \u03b1\u03bb\u03bb\u03ac \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03b7\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03c0\u03b1\u03c1\u03b1\u03b4\u03b5\u03af\u03b3\u03bc\u03b1\u03c4\u03b1, \u03b7 \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03af\u03b1 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b1\u03bd\u03bf\u03af\u03b3\u03bf\u03c5\u03bd \u03bf\u03b9 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03b5\u03bd\u03cc\u03c2 \u03be\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03af\u03bf\u03c5 \u03c4\u03bf \u03b4\u03c9\u03bc\u03ac\u03c4\u03b9\u03cc \u03c4\u03bf\u03c5\u03c2 \u03bc\u03b5 \u03c4\u03bf \u03ba\u03b9\u03bd\u03b7\u03c4\u03cc \u03c4\u03bf\u03c5\u03c2 \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9, \u03b1\u03bb\u03bb\u03ac \u03b4\u03b5\u03bd \u03b5\u03be\u03b1\u03c0\u03bb\u03ce\u03bd\u03b5\u03c4\u03b1\u03b9. \u039f\u03b9 \u03bb\u03cc\u03b3\u03bf\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03bf\u03bb\u03bb\u03bf\u03af. \u0391\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03bf\u03cd\u03bd \u03bc\u03b5\u03c1\u03b9\u03ba\u03bf\u03af \u03b1\u03c0\u03cc \u03b1\u03c5\u03c4\u03bf\u03cd\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03bb\u03cc\u03b3\u03bf\u03c5\u03c2.<\/p>\n
\u0393\u03b9\u03b1 \u03c4\u03bf \u03be\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03af\u03bf: \u0391\u03bd\u03b5\u03c0\u03b9\u03b8\u03cd\u03bc\u03b7\u03c4\u03bf \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03b1\u03c1\u03c7\u03b9\u03ba\u03ae\u03c2 \u03b5\u03b3\u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b1\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03bd\u03b5\u03c0\u03b9\u03b8\u03cd\u03bc\u03b7\u03c4\u03b7 \u03bc\u03b7\u03bd\u03b9\u03b1\u03af\u03b1 \u03c3\u03c5\u03bd\u03b4\u03c1\u03bf\u03bc\u03ae \u03c3\u03c4\u03b9\u03c2 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03c0\u03b5\u03c1\u03b9\u03c0\u03c4\u03ce\u03c3\u03b5\u03b9\u03c2.<\/p>\n
\u0393\u03b9\u03b1 \u03c4\u03bf \u03be\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03af\u03bf: \u039c\u03b7 \u03b1\u03c0\u03bf\u03b4\u03bf\u03c4\u03b9\u03ba\u03ae \u03b5\u03c0\u03ad\u03bd\u03b4\u03c5\u03c3\u03b7 \u03bb\u03cc\u03b3\u03c9 \u03c7\u03b1\u03bc\u03b7\u03bb\u03ae\u03c2 \u03b1\u03c0\u03bf\u03b4\u03bf\u03c7\u03ae\u03c2 \u03b1\u03c0\u03cc \u03c4\u03bf\u03c5\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2.<\/p>\n
\u0393\u03b9\u03b1 \u03c4\u03bf \u03be\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03af\u03bf: \u039c\u03b5 \u03c4\u03bf \u03ba\u03b9\u03bd\u03b7\u03c4\u03cc \u03c4\u03b7\u03bb\u03ad\u03c6\u03c9\u03bd\u03bf-\u03ba\u03bb\u03b5\u03b9\u03b4\u03af \u03c7\u03ac\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b7 \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b5\u03be\u03bf\u03b9\u03ba\u03bf\u03bd\u03cc\u03bc\u03b7\u03c3\u03b7\u03c2 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1\u03c2 \u03bc\u03ad\u03c3\u03c9 \u03c4\u03bf\u03c5 \u03b4\u03b9\u03b1\u03ba\u03cc\u03c0\u03c4\u03b7 \u03ba\u03ac\u03c1\u03c4\u03b1\u03c2.<\/p>\n
\u03a0\u03b5\u03bb\u03ac\u03c4\u03b7\u03c2: \u00ab\u039a\u03ac\u03c1\u03c4\u03b1 \u03c0\u03b1\u03c1\u03b1\u03ba\u03b1\u03bb\u03ce, \u03b5\u03c5\u03c7\u03b1\u03c1\u03b9\u03c3\u03c4\u03ce!\u00bb. \u0395\u03c5\u03ba\u03bf\u03bb\u03af\u03b1, \u03bf\u03cd\u03c4\u03b5 \u03ba\u03b1\u03b8\u03c5\u03c3\u03c4\u03ad\u03c1\u03b7\u03c3\u03b7 \u03b3\u03b9\u03b1 \u03ac\u03bd\u03bf\u03b9\u03b3\u03bc\u03b1 \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae\u03c2, \u03bf\u03cd\u03c4\u03b5 \u03b1\u03bd\u03b7\u03c3\u03c5\u03c7\u03af\u03b1 \u03b3\u03b9\u03b1 \u03c3\u03cd\u03bd\u03b4\u03b5\u03c3\u03b7.<\/p>\n
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